Operating
HardRock4x4
An off-road parts e-commerce and distribution business built on a custom, fitment-aware storefront and inventory backbone.
- Founder & operator
- Operating
The problem
Off-road parts span thousands of fitments and multiple suppliers; generic storefronts couldn't keep catalog, stock, and fulfillment in sync.
What was built
A custom e-commerce platform with a fitment-aware catalog, supplier integrations, and an automated order-to-fulfillment pipeline.
Operating model
Direct-to-consumer and wholesale, with both stocked and dropship SKUs handled in one system.
Technology & infrastructure
Verified result
Catalog and fulfillment unified into a single system, cutting manual order handling.
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